The rose valley in Kazanlak. Photo Shutterstock Text Youssef el Khattabi
WUR is incredibly diverse, with hundreds of internationals working and studying here. In the ‘Meanwhile In’ column, we ask one of them to comment on certain events in their home country. This time, MSc student of International Land and Water Management Eli Todorova (21) from Bulgaria, talks about the threat to Bulgaria’s Rose Valley.
‘From an early age, we hear stories about Kazanlak and how this region is known worldwide for its roses. Every Bulgarian is proud of the rose, a flower that has been associated with our country for a long time. Every Bulgarian woman has cosmetic products with the Bulgarian rose as an ingredient. For Bulgarians, the rose symbolizes beauty, pride, heritage and tradition.
‘The rose has become part of our identity and something that foreigners associate us with. The Rose Valley attracts tourists and there are lots of souvenirs linked to it. The flower is essential for our economy. Global high-end perfume brands use Bulgarian rose oil.
‘One of the most profound effects of climate change is the increase in annual temperatures. So far, the impact on rose crops has been limited, but I fear that might not be the case in the future. Higher temperatures can directly affect the growth of the flowers. Since the rose industry provides jobs for a lot of local people, the livelihoods and financial situation of families might be affected.
‘Overall, as a Bulgaria citizen, I would say that our understanding of the necessity of climate change adaptation is not where it should be. Even the younger generation is not involved enough in the topics of climate change and its impact. I believe way more awareness is needed in Bulgaria about the climate and innovations that would enable the survival of the rose.’
